Health is a big industry. Many companies have tried different ways to get people to exercise, and they are still trying.
Today, I found a fitness-related business.
Website link: https://www.theconqueror.events/
“The Conqueror” business is mainly created to motivate running, walking, or cycling (or any distance-based exercise) by offering virtual fitness challenges.
They create virtual walking or distance-based goals to encourage people to move. If you visit their website, you will find many challenges.
These challenges include activities like walking, running, swimming, or cycling, as I already mentioned. If you take on one of their challenges and complete it, you will receive a medal.
For example, if you purchase their “Fjords of Norway” challenge, they will set a goal for you to walk or run 100 miles (161 km). Once you complete the challenge, you earn a stunning Viking-themed medal.
That’s the main model of their business.
It really is a great idea! The combination of fitness motivation and the reward of a themed medal makes the challenge engaging and fun. It adds an extra layer of incentive for people to stay active. It’s a unique kind of business.